Julian D. JonesApply now

From Lease
to Launch

See a Real Location Open—Before You Open Yours.

A new location could grow your business. A bad lease, a short buildout budget, or a delayed opening could put what you have built at risk.

Follow our Morelia Richmond location from construction to opening. See the real costs, people, timelines, and decisions before you put your own money on the line.

Apply for the Founding Cohort

12 founding seats · Paid cohort · There is no charge for the application.

The expensive surprises come after you sign.

A location can look right on paper and still drain your cash before your doors open.

  • The lease can lock you into costs before you know the full buildout.
  • The budget can miss the work required to get open.
  • The timeline can slip while bills keep coming.

See these decisions unfold on a real project before they become your problem.

Look behind the walls before you open yours.

For owners considering their first or next storefront, studio, office, restaurant, or service location in the next 12–24 months.

  • Watch the actual buildout through five Richmond site visits or recorded walkthroughs.
  • Hear the decisions in weekly 45-minute live sessions as the project changes.
  • Ask what you need to know about the team, budget, timeline, and opening.

Know what you are walking into.

Know what to ask before you sign—and what the wrong answer could cost you.

Decide whether to open, wait, or change course with a clearer picture of the budget, team, and timeline.

Three steps to get inside the buildout.

  1. 01

    Apply

    Tell us about your business and the location decision you are facing. There is no charge for the application.

  2. 02

    We review your fit

    We will contact you with next steps for one of the 12 founding seats.

  3. 03

    Decide whether to join

    Review the paid cohort details before you make any commitment or payment.

A front-row seat before your own opening.

12 business ownersPaid cohort · Application required

Applications are open through October 31 so founding members can enter while the project is still in design and permitting. A small group of owners following one real opening. Bring the questions you cannot afford to ask after you sign. You will also join a private walkthrough, tasting, and final debrief before opening.

Apply for the Founding Cohort

Apply for the Founding Cohort

This is an application for a paid cohort, not a checkout. There is no charge for the application. Submitting it does not enroll you or require payment. We’ll review your application and contact you with next steps.

Apply for the Founding Cohort

Important Note

This is an educational experience built around a live project. It is not individual legal, financial, contractor, franchise, or investment advice. Construction schedules, filming, and site-visit timing may change as the project requires.